About me
I have over a decade's worth of experience leading digital marketing strategies that drive awareness, fill funnels, and deliver a maximum return on investments.
​
What sets me apart from other marketing professionals is my demonstrated ability to inspire action.
Internally, I am a valuable asset to company culture, as I have a unique gift for creating communities. My positive energy is contagious and makes getting the job done, fun.
Externally, I am a creative strategist who can position your brand in an impactful way. Serve the right audience that will foster community, acquire loyal customers, and attract repeat business. My strategies integrate both paid and earned media, and I stack content messaging in a way that delivers impactful impressions and desired marketing objectives.
​
If you're in the business of helping people, I want to be in business with you! As I pursue my next career path, I’m interested in using my skills for a good cause. I want to help you change the world. I'd like to work alongside like-minded teammates and purpose-driven companies that have a clear vision of what they do and why they do it.
achievements
+52%
Increase in webinar event registrations
Success was driven by a multi-channel digital marketing campaign targeting individual degree programs. The campaign leveraged custom audiences and tailored content to maximize engagement. Reoccurring meetings were held with the college's recruitment staff to update them on campaign findings, which helped refine their content for in-person events.
+175%
Increase in online shopping revenue
Collaborated with the client's internal promotions department to align marketing efforts with seasonal featured products and managed pay-per-click (PPC) search and shopping campaigns. Adjusted bids and text ad content accordingly to maximize results.
+433%
Increase in leads for clinical trial recruitment campaign
Prior to launching our paid search digital marketing campaign, the client had exclusively relied on traditional media efforts. Our team aided in the transition from traditional to digital by launching a low-cost budget paid search campaign with custom audience keyword targeting, text ad content, and bid strategies.
what co-workers have to say about me
"Cassie is a true creative with great analytical skills. I highly recommend Cass in both the e-commerce and lead gen spaces. She will grow your business."
Kevin Webster - US E-commerce Acquisition Lead
Great friend, former boss & colleague (Phone # available upon request)
“High-spirited and hardworking. She always provided fresh ideas, new approaches, and ultimately delivered great results for our clients"
Benjamin Sweet - Digital Marketing Specialist
Former Colleague and one of the most talented videographers I have ever worked with.
"Cassie demonstrated confidence, self-motivation, and accountability. She identified areas where our company struggled and worked to improve how we service our customers."
David Ondra - Account Executive
Former colleague, proud veteran, and the only person I would buy office equipment from.